More Effective Than You Think...

by Chase Press on 04/29/15

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States.  CMO Council, January 2015

18 Stats Email Marketers Ought to Know

by Chase Press on 04/01/15

1) As of 2013, there are 3.6 billion email accounts (Radicati). (Tweet This Stat!)

2) 54% of emails sent by businesses are marketing messages (Epsilon). (Tweet This Stat!)

3) 838 billion marketing messages have been sent in 2013 (Forrester). (Tweet This Stat!)

4) 91% of consumers check their email daily (ExactTarget). (Tweet This Stat!)

5) 74% of consumers prefer to receive commercial communications via email (Merkle). (Tweet This Stat!)

6) The average clickthrough rate for B2B marketing emails in Q2 2013 was 1.7% (Epsilon). (Tweet This Stat!)

7) 60% of marketers believe email marketing produces positive ROI (Marketing Sherpa). (Tweet This Stat!)

8) 66% of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association). (Tweet This Stat!)

9) Email marketing has an ROI of 4,300% (Direct Marketing Association). (Tweet This Stat!)

10) 59% of companies are integrating email and social channels together (eConsultancy). (Tweet This Stat!)

11) 76% of email opens occur in the first two days after an email is sent (Alchemy Worx). (Tweet This Stat!)

12) 48% of emails are opened on mobile devices (Litmus). (Tweet This Stat!)

13) Only 11% of emails are optimized for mobile (Equinux). (Tweet This Stat!)

14) 69% of mobile users delete emails that aren't optimized for mobile (Litmus). (Tweet This Stat!)

15) Gmail opens have decreased by 27% since May (Litmus). (Tweet This Stat!)

16) 25% of emails are opened on iPhones (Email Client Market Share). (Tweet This Stat!)

17) Suppressing anyone in your list who hasn't engaged with your emails in over a year increases your deliverability rate by 3-5% immediately (HubSpot). (Tweet This Stat!)

18) 17% of marketers don't track or analyze email metrics for their organization (MEC Labs). (Tweet This Stat!)

QponsToGo.com is a product of Chase Media Group
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More Email Marketing Statistics

E-mailed coupons have proven to be an extraordinarily effective element in all types of marketing campaigns: “Consumers who receive e-mail marketing spend 83% more when shopping” (According to Marketer.com)

44% of email recipients made at least one purchase last year (2012) based on a promotional email. (According to http://www.ConvinceAndConvert.com)

8 in 10 people say the marketing emails they receive go mainly into their primary personal email account, displayed alongside their personal emails. Just 8% have a separate account specifically for receiving marketing emails. (According to Hubspot.com)
Reach Tousands.
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Grow Profits.

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How Will Email Marketing Help My Business?

• We deliver to the inbox of your local prospects
• We specialize in new customer acquisition
• 1/3 of U.S. households opted into the database utilized
  by QponsToGo
• Quick customer response
• Automatic monthly deployment, (set it and forget it)
• Email marketing outperforms all other direct marketing
  channels, and does so consistently at lower costs

Guaranteed Delivery
• Behind the scenes persistent testing for inbox delivery
• Advertisers receive a test of the eblast prior to sending
• Strict compliance standards, including opt-in status,
  real-time opt-out removal, and National Change of 
  Address processing ensure maximum response
• Trusted sender/white listed with major ISPs
  (AOL, Yahoo, Gmail, MSN)
Q. Is this a one time email blast?
A. No, it is a continuous campaign in which the client subscribes for 1 year of email deployments to a unique collection of email addresses each month.

Q. Why do I need to do this if I already send e-mails to my customers about specials and offers, etc.?
A. This program is built to help you acquire NEW customers. While it’s great to keep in touch with your existing customers, it’s critical to the life of your business to bring in new customers. Coupons-to-Go gives you the opportunity to grow your customer base. It is a hyper-local prospecting tool that enables you to expand your reach within your target area…all for less than the cost of a cup of coffee a day!

Q. How often does the email go out?
A. Once per month at the quantity level committed to (i.e. 1000/month, 3000/month, 5000/month).

Q. With the email groups that you have, are there specific people targeted based on demographics or are they just sent to everyone in general?
A. This is a geo-targeted program based on zip code. There is also the ability to select Male or Female. We do not provide further targeting with this particular program. 

Q. Are we the only listing that goes out within that email blast or are there other offers listed in the email as well?
A. The email is solely and specifically for your company. No other advertisers are listed in your email.

Q. How is the list of email addresses acquired? How does a person get on your list of e-mails?
A. The email addresses are compiled using a dynamic opt-in database of 125 million unique consumers, representing 1/3 of all U.S. households. Each consumer has opted into receiving offers, specials and promotions from businesses in their communities.
With Chase Media Group’s “Qpons-to-Go” Email Marketing program, businesses can attract new customers quickly and easily, and without the burden of large out-of-pocket expenditures. The Qpons-to-Go program is designed to deliver coupons directly into prospective customers e-mail inboxes, driving customers into participating local retail establishments and traffic to those business websites.

Customers receive your email in their inbox and take action- it’s just that simple!

Coupon e-mails are a complementary component of a client’s omni-channel marketing campaign. Like one spoke in the wheel, e-mail programs work best in conjunction with print as further reinforcement of the marketing message.
Email Marketing For Small Businesses. Simply Brilliant
(866) 661-4152
Q. How many emails can be sent per blast?
A. The minimum is 1000/month and the maximum is 5000/month for this program. However, larger quantities can be deployed utilizing other CMG email products.

Q. Does the email go out to the same list each month?
A. No. The initial recipients will not be repeated until all records in the zip code have been utilized. For example: If there are 7000 emails in Yorktown and the customer deploys 1000/month, it will take 7 months to exhaust all 7000 records before they are repeated.

Q. How are the emails tracked?
A. You will be provided with a complete statistical analysis after each deployment. The data points included are the number of emails that were delivered, opened and those that resulted in a click. Also there is a review point 4 months into your campaign to assess goals and results and make any necessary adjustments to the campaign.

Q. Do I have to pay for the entire campaign up front?
A. No. The first month’s deployment is collected at time of Account set up. Each monthly deployment thereafter will be charged to the credit card on file 24 hours prior to blast.

Q. Will I see a proof prior to deployment?
A. Yes. The customer will be given the opportunity to review proof for accuracy & content prior to deployment. We must have written proof approval from the customer in order for deployment.

Q. Can I change my offer/design?
A. The program is set up for one initial creative. The only element that gets updated automatically every month is the expiration date of the coupon. If an offer/design change is requested, there is a $50 additional charge per blast. CMG will review all creative to incorporate the highest standards of compliance and best practices. No email campaign will be deployed if content includes spam words or non compliant elements.
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